Personal Assistant

Puffy is seeking a Personal Assistant to own the CEO’s personal operations across lifestyle experiences, research, provider relationships and calendar coordination. Reporting directly to the CEO, you will turn requests into reliable outcomes, helping free the CEO to focus on scaling a $1B+ e-commerce brand.

This is a hands-on role combining AI-led research and planning with personal judgment, discretion and dependable execution. The company provides AI tools, agents, automations, department tools and specialist support. You may independently research and recommend options and make routine bookings within approved preferences, budgets and terms; approval is required for exceptions, commitments outside those limits, and certain information or system changes.

The role is fully remote and open globally. You will be employed through an Employer of Record, with statutory leave, social contributions and mandated coverage following your country. A laptop, equipment and premium health insurance are provided, with additional benefits subject to work location and eligibility. Compensation is up to USD 66,000 base salary plus a monthly performance bonus of up to 10%, for up to USD 72,600 total annual cash compensation.

Puffy is AI-first and offers learning and development support, quarterly feedback, career progression and merit-based recognition. The hiring process includes a skills-based assessment and interviews.

• 2–3 years of experience in personal assistance, concierge services, lifestyle management, hospitality or executive assistance focused on exceptional execution.
• Ability to clarify ambiguous requests, research unfamiliar subjects, define selection criteria, use AI effectively, independently verify findings and recommend the best option with clear reasoning.
• Polished professional communication and the ability to build trusted provider relationships in premium service environments.
• Resourcefulness, meticulous attention to detail, practical problem-solving and reliable follow-through.
• Discretion in handling confidential personal information and sound judgment when communicating with providers or using AI tools.
• Demonstrated ability to build and test reusable AI workflows for recurring research and coordination, carry preferences and constraints between requests, verify consequential outputs, handle exceptions and improve workflows while maintaining accuracy and discretion.
• Proficiency in Google Workspace, confidence adopting new systems and ownership of validating AI-produced work.
• Willingness to work extended hours and weekends as needed.
• Strongly preferred: fluency in Russian or Armenian alongside English.
• Additional advantages: an established network of trusted premium service providers; experience with Asana or other project management tools; background in luxury hospitality, lifestyle management or a family office.

• Secure reservations, coordinate exclusive event access and design experiences suited to the CEO’s preferences; use AI to develop options and draft itineraries, then verify availability, details and terms and complete bookings.
• Clarify ambiguous requests, research unfamiliar subjects, define selection criteria and produce concise, verified recommendations that explain trade-offs and identify the best option.
• Develop and maintain a dependable network of lifestyle, wellness, automotive and home-service providers; vet providers, build relationships and keep usable records of service quality and alternatives.
• Proactively manage the personal calendar, appointments, preferences and follow-ups; use approved AI workflows with appropriate data safeguards and verify timing, dependencies and commitments.
• Own requests from inception to completion, resolve obstacles within approved boundaries, coordinate providers and maintain clear confirmations and status updates.
• Verify provider suitability, availability, total costs, dates and material terms; correct AI errors before relying on or sharing outputs.
• Handle confidential personal information responsibly, share only what is necessary and maintain credible alternatives when plans change.